Introducing: our Goudraad. These people are our quality check and inspiration. They are responsible for some of the most iconic ads over the past 50 years. You’ve heard of ‘Cora van Mora’, right? Thought so. They are exactly the experience this pop-up agency needs.


Click on the names to see more details.

Men and women who left their mark on the advertising world.

Herbert van Hoogdalem
Creative Copywriter
Herbert was creative director at Euro-RSCG, Ogilvy and Lowe and was the founding father of three other agencies.
Bart Kuiper
Creative Thinker
Bart was creative director at Ogilvy, founded the legendary agency Leukwerkt and created your favourite commercial, Cora van Mora.
Erik Van Vooren
Direct Marketer
Erik is a world famous motivational speaker and many people remember him as the CEO of Direct Marketing Institute.
Inge Ferwerda
Art Director
Inge was art director at Ogilvy, McCann-Erickson International and Quattro Saatchi & Saatchi. Nowadays she teaches her craft to younger generations.
Jean-Luc Walraff
Creative Copywriter
Jean-Luc was president of Creative Club Belgium and creative director of McCann-Erickson and JWT.
Michel Derèse
Art Director
Michel was part of a creative team with Jean-Luc Walraff at McCann-Erickson and JWT, where they made their legendary William Lawson’s ads.
Jan Van den Bergh
Digital Mastermind
Jan co-founded Quattro and i-merge, two legendary agencies that later became respectively Saatchi & Saatchi and Boondoggle.
Jeroen Boschma
Creative Thinker
Jeroen founded the full-service communication bureau Gadfly and wrote the book ‘Generation Einstein’ about millennials.
Jan Cordemans
Creative Thinker
Jan was co-founder and creative director of Quattro, before joining forces with Daniel Herman at C+H.
Georges Van Nevel
Business & CRM specialist
Georges founded DVN, an agency specialised in interactive and direct marketing, and Calidat, a CRM company.
Jan Van Aken
Data Specialist
Jan held various senior positions within the Ogilvy network: CEO at Ogilvy Belgium, president of OgilvyOne Worldwide and Managing Director of O&M Dataconsult.
Geke Boschma
Marketing Advisor
Geke consulted for various advertisers and founded *bliep, Say YES to NO, MASMAS++ and FLAGBA.GS
Walter Dermul
Brand Strategist
Walter was president of Creative Club Belgium and co-founder and strategic director of Quattro.
May Bogaerts
Brand Strategist
May was CEO of both DDB Brussels and DDB Radar. With The Viewmasters she then founded her own agency.